Note to self: You are not the Customer!

By Dr. Nathan Baxter, Executive Leadership Coach


I work hard every year so that I have the freedom to take extensive time off during December.  Not only to catch up on house projects and invest in friendships but also to refresh my worldview.  I have found that my thinking can become dulled throughout the year as a result of my exposure to the media monsters; real news, fake news, blogs, marketing machines, and my social networks.

Sometimes I spend all my thinking power reacting to what others are trying to get me to think about.  I have to find the reset button and I plan to find it more often this next year.

The practice of self examination is healthy. This year I discovered that I had subtly drifted into believing and thus behaving as if I were my own customer.  Meaning, that all of my business growth strategies were based on making sure I was happy and being serviced. A friend warned me that if I drilled down into my true motivation for coaching I might not like what I found. He was right.

Somewhere along the path, I took a subtle detour and ended up as the customer. This is not what I set out to do when I started this coaching enterprise.  I started coaching to come alongside leaders and help them move their stories forward.

Therefore, I have made a note to self; “You are not the Customer!”

January is all about course correction. What about you? Have you taken time to identify where you may have drifted from your original calling/purpose/passion/vision? Be diligent to do a better job this year aligning your activities with your true calling.



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